Liquid death is probably the best example of how good marketing can really make you buy basic products and essentially create a new category.
What other brands/companies are doing this?
Liquid death is also what is wrong with marketing and branding. It's just water and adds absolutely 0 value to anything and should not exist in the first place.
Any industry, any product or service. Something that you've seen happening in India.
I'll start with one : Fogg appealing to the mass market by marketing their value for money products (x number of sprays), literally beating axe out of ...
I never drink alcohol. So, anytime I go out with my corporate friends. I always listen this argument that you should atleast try once. It’s just for experience.
I want to know that am I really missing anything? I want to remain pure ...
It is like a pleasure or achievement to convince someone to have their first drink, for some people. No, you ...
You should ask them to "try once" this thing called "minding your own business". Tell them it really helps and allevi...
There is nothing to be proud or ashamed about drinking alcohol.Its just a beverage and people been drinking it for...
Basically - startups that have a strong marketing game. Personally like how Cred and Spinny have created their ads and brand. Looking to find more inspiration/examples.
