SillyJellybean
What's an innovative growth/marketing strategy you've come across?
Any industry, any product or service. Something that you've seen happening in India.
I'll start with one : Fogg appealing to the mass market by marketing their value for money products (x number of sprays), literally beating axe out of market share in 3 years.
21mo ago
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SquishyNarwhal
Stealth21mo
Pulse candy - zero marketing cost. Just made the product available in their existing distribution network
Cadbury - It made chocolate into a gifting product - gifting chocolates to girlfriend, replacing sweets with chocolate for Diwali gifting, etc
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