I have been following new-age Consumer Electronics brands for a while now. On average, every SKU screams "45% off!" while established players barely have any. Sure, it lures budget-conscious tech people, but at what cost? What baffles me more is these companies are profitable, with mass reach they will achieve economies of scale which would make them more profitable.
Discounting every SKU breeds a "sale-or-bust" mentality. Customers get hooked on that 50% fix, and your brand becomes synonymous with slashed prices. Raising prices later? Forget it. You've anchored them at the discounted value, and any upward revision feels like a betrayal.
Have you ever bought a gadget at a mind-blowing discount? Did it change your perception of the brand?
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Good glam group does what I'm not sure, but I know they spend too much on ads and sells lipsticks worth 500 in less than 100. How you gonna sustain anyway!
Well-being is such a nice brand, I look at them positively. Stuff like this makes them like everyone else.
Cred is truly a topic of surprise for me. Yes, I understand it has created a community of top spenders/credit worthy people in India. I also understand that they can use the information on such people for creating value for themselves.
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I feel cred is doomed and just trying to increase its value. And the end goal is to sell the cred to someone with h...
It is doomed. If they layoff I hope they fire the UI/UX design first for such an atrocious app design
Every dtc founder is trying to enlist their products on the q-commerce platforms.
