If all these online platforms only offer distribution through ads and nothing else, it has to be one of the least creative ways to spend VC money just to become another ad platform.
Same goes for Amazon/FK too, their platform fees aren't enough so they end up pushing their ads on businesses. No ad spend = no sales, same story on Google and Meta platforms too.
Ultimately these platforms will also dictate stupid terms on businesses and customers just like Amazon, meta, FK etc currently do.
All these platforms will slowly kill organic reach for brands until buying their ads is the only way to sell anything in the market. Pathetic tbh.
Ofcourse there are no margins in e-commerce. This is now established beyond doubt. Amazon ecomm has been around for 3 decades now , has reached global scale and is still hardly seeing profits. This is only the begining, retail and commerce media is exploding. It is expected to surpass social media ad spends in the next decade. Every firm is an ads platform now.
If there's no margin then why tf does it even exist? Amazon is still understandable, they have AWS to pay for it. Why tf are others becoming ad platforms?
To justify that 10bn valuation, firms need 30% + margin. Not every firm can be a SaaS firm, so the next best bet is to sell ads. Uber made more cash flow and profit in ads last year than it's entire ride hailing+ food delivery business worldwide. That's right, Uber made 1 billion dollars from ads !
sheer stupidity. ctrl c + ctrl v time pass by qc companies.
It has been a while since I did a thread, so busy with work nowadays.
My answer would be Grapevine. Never experienced something like Grapevine in a really long time. Especially, considering that it has only been their first year.
Wha...
Google isn't much better either tbh.
Ad accounts arbitrarily stopped can disrupt cashflows in a major way. I'm seeing a lot of startups struggle with frequent algo/rule changes and blocked accounts.
Sad to see.
If we ever get sanctioned by the US they can make tech companies remotely block your Google/Facebook/insta/*insert te...
Shopflo laid off 28% of the team today - still don’t understand how this company exists and is hoping to make any money.
Having no idea what to do next, they’re desperate to travel to US now to try and capture market there - reminder ...
I seem to be at a loss as a marketer in the age of noise and hidden ads. Google meta and Amazon control most of the global online ad market and distribution channels.
If you have enough money to throw on ads, great. Maybe you'll get som...
