Customer Relationship Management Manager
Hireginie is seeking a data-driven CRM Manager to oversee end-to-end lifecycle strategy for diverse product verticals. You will lead user activation and retention initiatives while managing CRM campaigns across email, SMS, and WhatsApp channels. The role requires deep experience with CRM platforms and a strong analytical background to drive experimentation and performance. You will also be responsible for mentoring and managing a small team of CRM specialists.
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Experience
5-8 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Hireginie is seeking a data-driven CRM Manager to oversee end-to-end lifecycle strategy for diverse product verticals. You will lead user activation and retention initiatives while managing CRM campaigns across email, SMS, and WhatsApp channels. The role requires deep experience with CRM platforms and a strong analytical background to drive experimentation and performance. You will also be responsible for mentoring and managing a small team of CRM specialists.
TAL's take
Clear role definition and seniority expectations, though the company brand impact is neutral.
Role responsibilities and expectations are clearly mapped out for a CRM Manager position.
Must haves
- 5–8 years of experience in CRM, lifecycle or retention marketing
- Hands-on experience with CRM tools such as WebEngage, MoEngage, Clevertap or Braze
- Strong analytical mindset comfortable with cohorts, funnels, and A/B testing
- Experience managing or mentoring a small team
Tools and skills
About the company
unfamiliar company, default mid-tier