Digital Marketing / Performance Marketing Manager (FMCG, Singapore)
Blood is a fast-growing consumer brand in the feminine and baby care space looking for an experienced performance marketing manager. You will independently own the digital marketing strategy, budget allocation, and channel execution across platforms like Meta, TikTok, and Google. The role requires a hands-on approach to experimentation, content creation, and data-driven optimization for brands like Blood and No Days Off. You will partner directly with leadership to scale the business and develop performance insights.
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Experience
3-8 years
Function
Marketing
Work mode
Hybrid, Singapore
Company
Tier 2
What you will work on
Blood is a fast-growing consumer brand in the feminine and baby care space looking for an experienced performance marketing manager. You will independently own the digital marketing strategy, budget allocation, and channel execution across platforms like Meta, TikTok, and Google. The role requires a hands-on approach to experimentation, content creation, and data-driven optimization for brands like Blood and No Days Off. You will partner directly with leadership to scale the business and develop performance insights.
TAL's take
Solid consumer startup role with high ownership and autonomy, though brand is niche.
Very clear responsibilities across performance, experimentation, and content creation with well-defined metrics.
Must haves
- 3 to 8 years experience in performance/digital marketing
- Proven track record scaling a brand on Meta, TikTok, and Google
- Hands-on execution experience
- Strong analytical ability to translate quantitative data into strategic decisions
- Experience setting and managing budgets
Tools and skills
Nice to have: content creation tools, ai.
About the company
Early-to-mid-stage challenger consumer brand backed by recognized investors like DSG Consumer Partners.
Posts mentioning Blood
Nipah Virus Claims Another Life in Kerala
- A 24-year-old student has died from the Nipah virus in Kerala, marking the second death this year. - 151 people who came into contact with the victim are under observation to prevent further spread. - The student showed symptoms on Sept. 4 and died five days later; a blood test confirmed Nipah infection. - Five others with primary symptoms have had blood samples sent for testing. - Kerala has been a hotspot for Nipah outbreaks since 2018, with dozens of deaths linked to the virus. Source: [Reuters](https://www.reuters.com/world/india/one-dead-nipah-virus-indias-kerala-second-death-this-year-2024-09-16/)
'Ketamine Queen' and cover-ups: Five things discovered in the Matthew Perry probe
- Investigators revealed that Matthew Perry had high levels of ketamine in his blood, which should not have been present since his last therapy session over a week prior. - A year-long investigation led to the arrest of five individuals, including medical doctors and Perry's assistant, linked to an underground ketamine dealing network. - Perry's assistant, Kenneth Iwamasa, pleaded guilty to conspiring to distribute ketamine causing death, while other suspects face various charges related to drug distribution and falsifying records. - Authorities discovered that Jasveen Sangha, known as the 'Ketamine Queen,' allegedly supplied the ketamine that led to Perry's death and was involved in another overdose death in 2019. - Perry's legacy continues through the Matthew Perry Foundation, which aims to help others struggling with addiction, fulfilling his wish to be remembered for his efforts to assist others. Source: [BBC](https://www.bbc.com/news/articles/c89wgv98925o)
Managers like these make the blood boil 😖