Growth Marketer
21K School is hiring a Growth Marketer to drive learner acquisition and admissions growth across international markets. You will manage full-funnel marketing strategies, including performance ads, SEO, drip campaigns, and community-led initiatives. The role requires a strong data-driven mindset and deep experience with EdTech growth in global regions. You will work closely with sales and academic teams to optimize acquisition funnels and improve campaign ROI.
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Experience
4-8 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
21K School is hiring a Growth Marketer to drive learner acquisition and admissions growth across international markets. You will manage full-funnel marketing strategies, including performance ads, SEO, drip campaigns, and community-led initiatives. The role requires a strong data-driven mindset and deep experience with EdTech growth in global regions. You will work closely with sales and academic teams to optimize acquisition funnels and improve campaign ROI.
TAL's take
Solid role at an established EdTech firm with clearly defined growth objectives and international market scope.
The JD is very well-structured with clear GTM objectives, specific marketing channels, and performance-based KPIs.
Must haves
- 4-8 years of experience in Growth or Performance Marketing
- Mandatory experience in EdTech across international markets
- Hands-on expertise in Google Ads, Meta Ads, TikTok, and YouTube
- Experience in community-led growth and referral-driven strategies
- Expertise in drip marketing, lead nurturing, and inside sales alignment
- Strong knowledge of SEO and content marketing strategies
Tools and skills
Nice to have: marketing automation platforms.
About the company
Established EdTech company, though not a top-tier unicorn or global flagship.
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