Shaadi.com
Shaadi.com AVP Service Operations
Shaadi.com is the world’s leading matchmaking service, helping millions find their soulmates through AI-driven compatibility and verified profiles.
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5 minutes to evaluate. 6 months of representation.
About Shaadi.com
The world's leading matrimonial service, trusted since 1996 by millions of Indians and South Asians globally to find compatible life partners. Utilizes advanced AI-powered matchmaking and verified profiles to provide a secure and superior user experience across 50+ languages. Boasts over 8 million success stories and a global reach of 50 million users, redefining traditional matchmaking through modern technology.
You'll be a good fit if you have
- Proven ability to see a “messy human problem” and design scalable, repeatable processes.
- Extensive experience (10–12 years) in service operations or high-touch consumer services.
- Demonstrated expertise leading distributed, multilingual teams of 300+ people.
- Strong metrics-driven execution with a history of designing and managing complex operational KPIs.
- Cross-functional fluency with Product and Data teams; excellent communication skills to drive collaborative execution.
Key Responsibilities
- Design and implement High-Trust Advisory Frameworks by developing a comprehensive Matchmaking Decision Playbook that moves the service from transactional profile sharing to thoughtful guidance.
- Develop Behavioral Member Journeys by creating momentum-building checkpoints and calibration sessions that address the emotional nuances of the partner search process.
- Overhaul performance measurement through Outcome-Oriented Incentive Design, replacing metrics like “Calls per Day” with rewards for Meaningful Introductions and Match Quality.
- Transition the business model from a basic subscription service to a trusted search partner by establishing Renewal & Value Architecture, complete with Progress Reviews and curated plans.
- Collaborate with Data and Product teams to integrate Human + Product Intelligence, enabling a “Cyborg” advisory model that combines empathy with data-driven precision.
This is not a cold application
You're in the top 1%. We represent you to Shaadi.com. Not the other way around.
Your chances, at a glance
Signals that matter for fast turnarounds and strong placements.
Why Shaadi.com
Shaadi.com is a pioneer in the 'Wed-Tech' space, transforming a deeply cultural process into a scalable digital platform. By integrating AI for compatibility and robust safety features like the 'Blue Tick' verification, it remains a market leader against modern dating apps. As it gears up for an IPO in 2026, it represents the staying power of India's oldest internet-first brands.
Scaling trust. Defining culture. Pioneering tech.
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