MagicalUnicorn

Career Break

YT/Insta Influencer Commercials

Have had a very difficult time negotiating with influencers on collab commercials. The rates quoted are unreal!

Is there any math/logic to this? Please share your experience and tips/tricks

Not looking at top tier Tanmay Bhat types. Mid level YT influencers or podcast hosts

Also, does direct communication with them work better or are there trusted agencies that y’all used?

16mo ago

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GoofyQuokka

Stealth16mo

It's usually a function of what the influencers perceive as their value. A lot of them may not even be ready to share their metrics. Try to onboard an agency who can help negotiate on your behalf

MagicalUnicorn

Career Break16mo

Any agency recommendations?

GoofyQuokka

Stealth16mo

@moonchild - try these guys, have worked with them in the past (https://www.linkedin.com/company/adb21media/about/)

ZestyQuokka

Hinge16mo

How much budget are you looking for? I know a creator with 600k including YT, Insta and FB

MagicalUnicorn

Career Break16mo

Tbh, the idea is to know how do they price themselves. Is it on views, subs, engagement, tg or a mix? Don’t want the discussion to be budget led

Not sure if this makes sense :(

WobblyWaffle

MPL16mo

Youtube Influencer eval:
(Beyond subscriber count)

Usually the mid tier influencers will commit to a "views" number. You wouldn't want to pay more than 1 rupee for a view. (Could vary for a niche TG influencer-still don't go beyond 2.5)
If they won't commit, just take the avg view count of their last 10-15 videos and see if the CPV is under control as per the cost quoted to you.
Their YT analytics will give the demo and geo penetration, ask for that. Make sure that aligns with your TG & market prioritisation
Ask for the retention rate of an avg video of the influencer. Usually there is a massive drop after Q2. Plan your integration accordingly.

For IG, check for avg engagement rates as well.

If influencer marketing works for your brand and it would be a recurring investment, better to get an agency involved.

MagicalUnicorn

Career Break16mo

Thank you, this is helpful

DancingBanana

Swiggy16mo

Always negotiate to 60% of what they quote, if it feels high

That’s been my experience dealing with most people on LinkedIn/IG

Talk to at least 10-15 influencers over time to know good benchmarks

MagicalUnicorn

Career Break16mo

2 influencers with similar subs, but one with 0.5x avg views is asking for 2x more money. 🤯

PrancingPenguin

Accenture16mo

Instead of a well known influencer choose a influencer who collabs with well known ppls based on your target audience and ask him to post promotional video after he posts the collab video with well known influencer

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Curated from across

Business Roles20mo

by ZestyQuokkaFounder

How do influencers get collabs?

Genuinely want to understand how can influencers reach out to brands for collabs? Everyone seems to be investing but no one seems interested in working

Also, if your company hires influencers please comment

Ask Grapeviners10mo

by SwirlyNarwhalSoftware Engineer

Earnings of youtubers

I wanna understand if we software engineers are complete idiots for working so hard to earn 50 LPA+ when there are influencers who seem to be making a million dollars a year in India.

Does anyone have any clue about influencer earnings...