Why everyone is posting about "Stable Money" ?
So stable money is just another fintech platform where basically you can do FD from various banks and corporates.
This concept isn't new, other apps and websites offer the same as well.
Weirdly, everyone is posting about it on LinkedIn & Twitter. I can see that stable money is giving merch to them but are these people getting merch just to post a positive review? Anyone has insider news?
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It's called influenza marketing.
When you start hearing about something 90% of the time it is pumped through money.
Honestly don't understand the hype behind this and why Lightspeed and Matrix invested USD 5 MN in a FD booking platform.
If the existing players like Kuvera or Groww sensed this as a big opportunity, they would've already started providing this option to the users (right now they offer limited options)
Stable Money is just an FD aggregating platform - Groww and Kuvera already have distribution and that asset class in place.
They are probably sending a goodie box in exchange for a linkedin post
Simple: Founders are well connected and are leveraging their network well.
I interviewed there, the people sounded cool but the employees slogged off like 6 days a week for a while.
Wondering why you need to slog for 6 days to sell FDs 😜
Heyyy! So I'm from the marketing team. We do not pay users to write about us on LinkedIn/ Twitter. Unless it's an influencer campaign. In this case. Everything was organic. EVERYTHING.
I think it’s just very good marketing Have myself heard of it so many times
Not tried yet - but props to the marketing team, it’s working whatever it is :)