Waze advertising killed by Google

Waze Map got acquired by Google for $1.3 Bn in 2013. 10 years later, Google's decided to cease Waze’s ad platform in favour of Google Ads technology.

Waze advertising was more than just ads; it’s about creating connections. Users enjoy relevant, location-centric promotions, while businesses connect with potential customers right when they’re most likely to visit. It’s a model that turned every drive into an opportunity – both for businesses to grow and for users to discover.

Wrote about it here:

https://talesofss.com/google-waze-advertising-changes/