CosmicTaco

Viacom18 and Star India Merger Revolutionizes Indian Entertainment

CosmicTaco · 2024-11-20T22:07:23.152900+05:30

- The merger of Viacom18 and Star India, backed by a ₹11,500 crore investment from RIL, aims to reshape India's video content ecosystem. - Uday Shankar highlights the JV's potential to enhance content experience with a diverse portfolio, including Hotstar and JioCinema. - The JV's strategic approach to cricket rights and innovative monetization plans position it to revolutionize both linear TV and digital streaming. Source: [Business News India](https://www.businesstoday.in/bt-tv/video/reliance-disney-media-jv-uday-shankar-indias-content-market-poised-for-transformation-454441-2024-11-20), [Business News India](https://www.businesstoday.in/bt-tv/video/uday-shankar-explains-how-reliance-disney-will-navigate-costly-cricket-rights-deals-454433-2024-11-20)

The merger of Viacom18 and Star India, backed by a ₹11,500 crore investment from RIL, aims to reshape India's video content ecosystem.
Uday Shankar highlights the JV's potential to enhance content experience with a diverse portfolio, including Hotstar and JioCinema.
The JV's strategic approach to cricket rights and innovative monetization plans position it to revolutionize both linear TV and digital streaming.

Source: Business News India, Business News India