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FloatingMuffin
FloatingMuffin
Infinity Learn

The Ultimate Guide to Product Metrics (free links)

  1. Frameworks:
  • AARRR (Pirate) Metrics
  • North Star Framework 101 (12 pages, PDF)
  • Google HEART framework
  1. Techniques:
  • Cohort Analysis
  • Funnel Analysis
  • Customer Segmentation
  1. Types of metrics:
  • Vanity vs. actionable metrics
  • Qualitative vs. quantitative metrics
  • Exploratory vs. reporting metrics
  • Lagging vs. leading metrics
  1. What makes a good metric?
  • A good metric is understandable
  • A good metric is comparative
  • A good metric is a ratio or rate
  • A good metric is behavior-changing
  1. The Ultimate List of Product Metrics (7 pages, PDF):
  • Acquisition Metrics
  • Activation Metrics
  • Engagement Metrics
  • Retention Metrics
  • Revenue Metrics
  • Referral Metrics
  1. Recommended books:
  • Lean Analytics by Alistair Croll and Ben Yoskovitz
  • Product Analytics by Joanne Rodrigues
  • Data Science for Business by Foster Provost and Tom Fawcett —— An interactive mind map with all links (free): xmind.ai/share/SdTRR4Wt —— Selected links:
  • North Star Framework 101 (12 pages, PDF): theproductcompass.tech/ns-101pdf
  • The Ultimate List of Product Metrics (7 pages, PDF): theproductcompass.tech/metrics
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SillyDumpling
SillyDumpling
Lifesight14mo

What does "behavior changing" under good metrics mean? And Who's behavior? The users or the product owners?

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