Subscription Products by Indian Startups
Subscription Products(paid at start) have never worked in India for Consumer Products. COUNTRY DELIGHT/ OTT platforms are becoming an exception, Is India ready for subscription products? What subscriptions apart from above you have taken?
Talking product sense with Ridhi
9 min AI interview5 questions
Newspaper, magazines (no more), water filter, milk (buffalo milk from nearby dairy), gas, electricity, water all are subscription based products.
Subscription needs loyalty.
Indian consumers are experimental. We like trying out the shiny new toy at the store.
"Loyalty is myth"
True.. Loyalty can be shifted
The value delivered should be measured in the hours of payment required. Typical Netflix subscription in US is $15 which is two hours of pay. In India, they charge 1500 which is 6-7 hours pay.
Value not delivered equally across geography
Dudhwale bhaiya AKA milk basket
Absolutely!!
Your Reviews on our service ? 😬
@LH44 What does your username LH44 mean?
Local highway 44?
Lewis Hamilton 44
Anything which add value to one's life is worth subscribing.
YouTube premium Google premium Times prime
Key is Create a valuable product which saves time, money or give mental peace to user...if u fails at all of them Recurring customer will be low.
Todoist, Newspaper, Duolingo and LinkedIn Premium.
For some time, Swiggy one too, but today the pricing is quite high. It was good till it lasted.
You just need to give a major alpha in terms of price/convenience/quality. A combination is great, but even one standalone can be a difference maker.
I feel Jio is absolutely a killer value prop vs netlix in terms of ROI I feel how Country Delight/MB etc. have scaled up is a sign too
The future is bright for subscription products.