Someone scraped Zepto and shared data on reddit - did some analysis on it

Was eager to understand what people are ordering from these 10 min food delivery startups, don't think it'll be too different for Swish/Instamart Cafe also

1. Product popularity & ratings:

• Most Rated Product: Margherita Pizza (4,591 ratings) leads, followed by Plain Maggi (3,643 ratings).
• Highest Average Rating: Chocolate Mousse (4.5), Strawberry Shake (4.5), and Oreo Chocolate Shake (4.3).
• Lowest Rated: Lemon Chai (4.0), Samosa Pav (4.2), and Masala Chaas (4.3).

2. Discounts & pricing strategy:

• Highest Discounts:
  • Samosa (35% off, MRP ₹39 → ₹25).
  • Bun Maska (0% discount despite 4.1 rating).
  • Blue Flower Rose Tea (28% discount).
• Low Discount ≠ Low Sales: Margherita Pizza (only 2% discount) is the most popular item.
• Full-Price Products: Chicken Masala Maggi and Paneer Masala Maggi (0% discount, but sold out).

3. Stockouts & demand gaps:

• Frequently Out-of-Stock:
  • Chicken Masala Maggi (Stockout = TRUE).
  • Shahi Tukda (dessert), Filter Coffee, and Chicken Shawarma Sandwich.
• High Demand + Low Stock: Chocolate Mousse (only 1 available).

4. Category performance:

• Top Categories by Listings:
  • Desi Snacks (25+ items, e.g., Maggi variants, Samosa).
  • Desserts (15+ items, e.g., Tiramisu, Gulab Jamun).
  • Tea & Coffee (15+ items, e.g., Cold Coffee, Masala Chai).
• Best-Selling Subcategories:
  • Italian (Pizzas, Garlic Bread) – high ratings and volume.
  • Indian Meals (Butter Chicken, Chole Bhature) – moderate ratings but consistent sales.

5. Price vs. rating trends:

• Premium Products:
  • Hyderabadi Chicken Biryani (₹299) and Strawberry Velvet Cake (₹499) have fewer ratings, suggesting niche appeal.
• Affordable Bestsellers:
  • Samosa (₹25 after discount) and Plain Maggi (₹79) dominate volume.

6. Combo deals analysis:

• Popular Combos:
  • Samosa & Adrak Chai Combo (178 ratings).
  • Margherita Pizza & Choco Lava Cake Combo (308 ratings).
• Discount Impact: Combos with 10–15% discounts (e.g., Garlic Bread & Cold Coffee Combo) sell better.

Important to note that he shared data for the HSR store so the data also makes sense wrt to a young tech crowd - things that people mostly order to office for snacks etc.

No takeaways here, just some insights that I was playing around with - interpret however relevant to you :)