CosmicTaco

Snapchat Introduces Ads to Chat Tab and Promoted Places

CosmicTaco · 2024-10-09T09:27:24.897641+05:30

- Snapchat is introducing **Sponsored Snaps** in the Chat tab and **Promoted Places** on Snap Map. - Users won't be notified about Sponsored Snaps, which will be distinguishable from regular messages. - Disney is the launch partner for Sponsored Snaps, while McDonald’s and Taco Bell are partners for Promoted Places. - The move comes as Snapchat's digital advertising business struggles, lagging behind competitors. - Snapchat has over **850 million users**, but its share price performance has been underwhelming due to slower growth in advertising. Source: [Techcrunch](https://techcrunch.com/2024/10/08/snapchat-is-bringing-ads-to-the-chat-tab/)

Snapchat is introducing Sponsored Snaps in the Chat tab and Promoted Places on Snap Map.
Users won't be notified about Sponsored Snaps, which will be distinguishable from regular messages.
Disney is the launch partner for Sponsored Snaps, while McDonald’s and Taco Bell are partners for Promoted Places.
The move comes as Snapchat's digital advertising business struggles, lagging behind competitors.
Snapchat has over 850 million users, but its share price performance has been underwhelming due to slower growth in advertising.

Source: Techcrunch