Product Managers27mo
by BubblyNoodleMarketing and Growth
PeppyLlama
Singular vs Appsflyer vs Branch vs Adjust?
What's your take on these MMP vendors on the following parameters:
A) Product B) Customer support C) Integrations D) Ease of use - data accuracy, robustness E) Market share F) Pricing - cost effectiveness, hidden charges G) Growth of company -- given all these vendors are HQed outside India and rigorously expanding in India market, which verticals (e.g. Gaming, Fintech etc) and use case (e.g. Attribution etc) they dominate/lack for a specific verticals/category
I am aware Appsflyer by far has captured a large space here but I have been hearing mixed reviews for leaders like these. Would love POVs from hands-on marketers/product folks or sales folks at these orgs. Thanks!
12mo ago
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WigglyBanana
Stealth12mo
It's simple. Appsflyer if you have enough money (it is expensive), otherwise Branch. Across companies have seen Branch and Singular being used. Think Branch is better.
All are tough to set up, lots of complications come up. Branch should typically be a good answer
PeppyLlama
Stealth12mo
Thanks for the insight @AlphaGrindset
From your post I infer Branch to be a suitable alternative to AppsFlyer w.r.t Pricing...if that's irrelevant then who would you put at top in terms of robustness for core use cases such as Attribution & Measurement...and which category/verticals of app do you see Branch/Singular to be implemented the most vis-a-vis Appsflyer?
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