CosmicTaco

Shein Re-Enters India with Reliance Retail Partnership

CosmicTaco · 2025-02-03T09:20:40.877674+05:30

- Shein, in partnership with Reliance Retail, has launched the 'SHEIN India Fast Fashion' app, marking its return to India after a five-year ban. - The app initially serves major cities like New Delhi and Mumbai, with plans for nationwide expansion, offering locally made products starting at ₹350. - Reliance maintains operational control, while Shein acts as a technology partner, with no equity investment involved. Source: [Moneycontrol](https://www.moneycontrol.com/news/business/china-s-fast-fashion-company-shein-re-launched-in-india-after-a-5-year-gap-12927831.html), [Hindustan Times](https://www.hindustantimes.com/business/reliance-retail-brings-shein-back-to-india-after-2020-app-ban-see-details-101738479206208.html), [The Times Of India](https://timesofindia.indiatimes.com/technology/tech-news/reliance-brings-the-chinese-app-that-made-amazon-zara-and-hm-change-their-strategy-to-india/articleshow/117856632.cms)

Shein, in partnership with Reliance Retail, has launched the 'SHEIN India Fast Fashion' app, marking its return to India after a five-year ban.
The app initially serves major cities like New Delhi and Mumbai, with plans for nationwide expansion, offering locally made products starting at ₹350.
Reliance maintains operational control, while Shein acts as a technology partner, with no equity investment involved.

Source: Moneycontrol, Hindustan Times, The Times Of India