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CosmicTaco
CosmicTaco
Grapevine

Reliance Launches $13 4G Phones to Target India's 2G Users

  • Reliance's Jio Platforms has launched two new 4G-enabled handsets, JioBharat V3 and JioBharat V4, priced at 1099 rupees ($13).
  • The phones are aimed at the hundreds of millions of Indians still using slower 2G networks.
  • The devices offer access to live TV, music, video streaming, and digital payments.
  • Jio Platforms, backed by Google and Meta, is India's largest telecom network with about 490 million paying subscribers.
  • The phones will only work on the Jio network, a strategy to make more people primarily reliant on its platform.

Source: Techcrunch

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SqueakyNugget
SqueakyNugget
Jio8mo

Ya ya ya that $13 it’s just a customer acquisition cost. They want that untapped % of 4G Indian customers from extreme ends. First give them phone… then say it only runs 4G but hey wait this phone only works with Jio 4G sim make them buy one get them addicted and finally revenue comes…

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