CosmicTaco
CosmicTaco

Perplexity's Clever Super Bowl Contest Boosts App Installs

  • Perplexity AI's Super Bowl contest increased app downloads by 50%, leveraging an X post instead of an expensive ad.
  • Users entered the contest by downloading the app and asking five questions, leading to 45,000 installs on Sunday, up from 30,000.
  • The strategy effectively showcased Perplexity's AI capabilities, helping the app climb the U.S. App Store charts.

Source: TechCrunch

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6mo ago
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