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OYO Faces Backlash Over Controversial Ad

  • OYO Rooms is under fire for a recent advertisement that offended several religious groups in India.
  • The ad compared the omnipresence of God to OYO's reach, sparking outrage and the hashtag #BoycottOYO on social media.
  • Past remarks by OYO's founder about the company's logo, inspired by a Hindu deity, have added to the controversy.
  • OYO's recent shift to a family-friendly brand is also under scrutiny amid the backlash.
  • The company has issued a clarification, stating the ad aimed to promote religious tourism and did not intend to hurt sentiments.

Source: The Times Of India, News 18

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