CosmicTaco

Ōura Smart Rings Raise $200mn, Valuation Hits $5.2bn

CosmicTaco · 2024-12-20T09:38:32.078606+05:30

- Ōura, the Finnish smart ring maker, raised $200mn in new funding, doubling its valuation since 2022 to $5.2bn. Fidelity Management and Dexcom led the round. - The funds will be used to expand product lines, invest in AI, and fuel international growth. Sales have doubled this year to $500mn, with 2.5mn rings sold. - Celebrity users include Prince Harry and Gwyneth Paltrow. Ōura's subscription model boosts margins and customer retention, distinguishing it from other wearables. Source: [Financial Times](https://www.ft.com/content/48a9d56d-73e5-448a-8254-8aaa02954270)

Ōura, the Finnish smart ring maker, raised $200mn in new funding, doubling its valuation since 2022 to $5.2bn. Fidelity Management and Dexcom led the round.
The funds will be used to expand product lines, invest in AI, and fuel international growth. Sales have doubled this year to $500mn, with 2.5mn rings sold.
Celebrity users include Prince Harry and Gwyneth Paltrow. Ōura's subscription model boosts margins and customer retention, distinguishing it from other wearables.

Source: Financial Times