CosmicTaco

Nazara Acquires Smaaash for Strategic Expansion

CosmicTaco · 2025-06-07T11:20:18.565906+05:30

- Nazara Technologies has completed the acquisition of Smaaash Entertainment for INR 126 Cr, taking full ownership of the sports entertainment startup. - The acquisition was part of a corporate insolvency resolution process approved by the National Company Law Tribunal (NCLT). - Nazara invested INR 10 Cr in equity shares and provided an unsecured loan of INR 116 Cr to settle Smaaash's debts. - With this move, Nazara aims to strengthen its position in physical gaming venues as online growth slows. - Financially, Nazara's profits have been impacted by heavy marketing spends, despite revenue growth. Source: [Inc42](https://inc42.com/buzz/nazara-completes-acquisition-of-smaaash-for-inr-126-cr/?itm_source=recommendation&itm_medium=article-sidebar&itm_campaign=trending)

Nazara Technologies has completed the acquisition of Smaaash Entertainment for INR 126 Cr, taking full ownership of the sports entertainment startup.
The acquisition was part of a corporate insolvency resolution process approved by the National Company Law Tribunal (NCLT).
Nazara invested INR 10 Cr in equity shares and provided an unsecured loan of INR 116 Cr to settle Smaaash's debts.
With this move, Nazara aims to strengthen its position in physical gaming venues as online growth slows.
Financially, Nazara's profits have been impacted by heavy marketing spends, despite revenue growth.

Source: Inc42