CosmicTaco

Meta's India Ad Revenue Soars 24% to $2.7 Billion

CosmicTaco · 2024-11-03T10:53:00.145866+05:30

- Facebook India Online Services, part of Meta, saw a 25% increase in gross advertising revenue in FY24. - The company recorded an operating revenue of $361 million in FY24. - Profit before tax grew by 37% over the previous year, reaching $85 million. - Employee benefit expenses rose by 8%, while cash and cash equivalents increased by 36%. - Facebook India generates ad revenues through displaying ads on Facebook, Instagram, Messenger, and third-party affiliated sites. Source: [The Arc](https://thearcweb.com/article/facebook-whatsapp-meta-india-ad-sales-zuckerberg-2qrk7DPTuMLxmTPK)

Facebook India Online Services, part of Meta, saw a 25% increase in gross advertising revenue in FY24.
The company recorded an operating revenue of $361 million in FY24.
Profit before tax grew by 37% over the previous year, reaching $85 million.
Employee benefit expenses rose by 8%, while cash and cash equivalents increased by 36%.
Facebook India generates ad revenues through displaying ads on Facebook, Instagram, Messenger, and third-party affiliated sites.

Source: The Arc