Love Subko and great to see them raise $10Mn! But what's with so many investments in this space?

There's CCD (now falling). Starbucks toh hai hi. There's Blue Tokai and Third Wave (backed by capital). Recently Nexus funded abCoffee with $3.4Mn.

How many coffee startups are gonna get funded? I think they're just seeing this as safe offline dhandha bets, nothing to lose, will likely open more stores and sell to the next buyer (PE or acquisition)