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CosmicTaco
CosmicTaco
Grapevine

Karnataka Taps Social Media Influencers to Promote Government Schemes

  • Karnataka govt to engage social media influencers with 1 lakh+ followers
  • Influencers categorized as nano, micro, and macro based on follower count
  • Digital Advertising Guidelines-2024 rolled out by Dept of Information and Public Relations
  • Eligible digital entities include YouTube, Facebook, Instagram, X, and OTT platforms
  • Move aims to leverage digital advertising for broader, targeted reach of govt schemes

Source: Moneycontrol

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11mo ago
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SqueakyCupcake
SqueakyCupcake
Stealth11mo

any captain here? wanted to know if they mean public welfare schemes by “govt schemes” or self governmental promotion!!? i haven’t gone through the dipr guidelines!

WigglyMochi
WigglyMochi
Oracle11mo

Pretty much both. I think UP also did the same. Both the states are giving away tax money for free.😕

JumpyPretzel
JumpyPretzel
Stealth11mo

Got inspired by Yogi ji!! Headed downwards spiral!

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Business Roles
Business Roles20mo
by ZestyQuokkaFounder

How do influencers get collabs?

Genuinely want to understand how can influencers reach out to brands for collabs? Everyone seems to be investing but no one seems interested in working

Also, if your company hires influencers please comment