CosmicTaco

John Abraham's NOTO Secures INR 15 Cr Funding

CosmicTaco · 2025-02-21T11:15:40.884558+05:30

- Actor John Abraham-backed D2C ice cream brand NOTO has raised INR 15 Cr ($1.7 Mn) in a funding round led by Inflection Point Ventures. - The funding will be used to expand in Tier I & II cities, drive product innovation, and increase offline presence to boost brand awareness. - Founded in 2019 by Varun and Ashni Sheth, NOTO offers low-calorie ice creams high in protein with no/low sugar. - The brand is present in major cities like Mumbai, Delhi, Bengaluru, and plans to expand to Ahmedabad, Kolkata, and Lucknow. - With the increasing trend of healthy eating, NOTO aims to capitalize on the growing food and beverage market in India. Source: [Inc42](https://inc42.com/buzz/john-abraham-backed-noto-bags-funding-to-expand-offline-presence/)

Actor John Abraham-backed D2C ice cream brand NOTO has raised INR 15 Cr ($1.7 Mn) in a funding round led by Inflection Point Ventures.
The funding will be used to expand in Tier I & II cities, drive product innovation, and increase offline presence to boost brand awareness.
Founded in 2019 by Varun and Ashni Sheth, NOTO offers low-calorie ice creams high in protein with no/low sugar.
The brand is present in major cities like Mumbai, Delhi, Bengaluru, and plans to expand to Ahmedabad, Kolkata, and Lucknow.
With the increasing trend of healthy eating, NOTO aims to capitalize on the growing food and beverage market in India.

Source: Inc42