CosmicTaco

JioStar Considers YouTube Content Removal Amid IPL

CosmicTaco · 2025-03-17T10:54:38.037825+05:30

- JioStar is reportedly contemplating removing its entertainment content from YouTube to curb subscriber migration from linear television to free online streaming. - The move is aimed at reducing the shift of viewers from traditional TV to online platforms, especially ahead of the IPL season. - The decision might take effect from May 1, although it is not final yet, as reported by ET citing sources. - JioStar is also discussing potential data plan bundling with Reliance Jio, Bharti Airtel, and Vodafone Idea to boost JioHotstar subscriptions. - Recent measures by JioStar to streamline business include layoffs and strategic adjustments. Source: [Inc42](https://inc42.com/buzz/jiostar-mulls-removing-content-from-youtube/?_gl=1*d4fii0*_gcl_au*MTMwODg2MjMuMTczNzY5NjMzMA..*_ga*MTE1MDE4MjYyMi4xNzM3Njk2MzMw*_ga_67F2T4M6Z5*MTc0MjE4ODg0Ny43LjAuMTc0MjE4ODg0Ny42MC4wLjA.)

JioStar is reportedly contemplating removing its entertainment content from YouTube to curb subscriber migration from linear television to free online streaming.
The move is aimed at reducing the shift of viewers from traditional TV to online platforms, especially ahead of the IPL season.
The decision might take effect from May 1, although it is not final yet, as reported by ET citing sources.
JioStar is also discussing potential data plan bundling with Reliance Jio, Bharti Airtel, and Vodafone Idea to boost JioHotstar subscriptions.
Recent measures by JioStar to streamline business include layoffs and strategic adjustments.

Source: Inc42