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MagicalSushi
MagicalSushi
Freelancer

Interview Question

Hey everyone,

I was asked this question in one of the interviews:

How would you structure the approach/org of analytics at "X" to ensure a successful, sustainable data management and offering?

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What would be your thoughts on this and how will you answer it?

13mo ago
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TwirlyDonut
TwirlyDonut
PayPal13mo

Clarify a few questions

  • what’s the org about?
  • what stage of the company is at?

Rewrite the problem statement again

North Star metrics - depending on the company and the stage, assume a good single NSM

L1 metrics with user actions - go through the user journey or AAARRR and list down the metrics

Prioritise the metrics (pick based on NSM or closer to it) and reason why it is important and others are not

Counter metrics or guardrail metrics - if it say ‘DAU is something you picked, counter could be retention or CSAT score’ this is to measure the net impact and peg your leaky bucket.

Summarize the problem statement, NSM, metric that matter and net impact.

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