CosmicTaco

IndiGo Sues Mahindra Over '6E' Branding Dispute

CosmicTaco · 2024-12-04T10:04:33.264937+05:30

- IndiGo, India's largest airline, has filed a trademark infringement lawsuit against automaker Mahindra over the use of '6E' in its new electric vehicle branding. - Mahindra denies wrongdoing, stating its vehicles 'BE 6e' and 'XEV 9e' have valid trademark registrations and do not conflict with IndiGo's '6E' branding. - The lawsuit seeks a permanent injunction, highlighting the potential risk to IndiGo's brand distinctiveness, which it has maintained for over 18 years. Source: [Reuters](https://www.reuters.com/business/indias-mahindra-indigo-fight-over-use-6e-branding-2024-12-03/)

IndiGo, India's largest airline, has filed a trademark infringement lawsuit against automaker Mahindra over the use of '6E' in its new electric vehicle branding.
Mahindra denies wrongdoing, stating its vehicles 'BE 6e' and 'XEV 9e' have valid trademark registrations and do not conflict with IndiGo's '6E' branding.
The lawsuit seeks a permanent injunction, highlighting the potential risk to IndiGo's brand distinctiveness, which it has maintained for over 18 years.

Source: Reuters