Indian E-commerce Giants Boycott Turkish Brands

• Indian e-commerce platforms AJIO and Myntra have ceased selling Turkish brands amid geopolitical tensions with Pakistan.
• The decision underscores a shift towards prioritizing national interests over foreign partnerships.
• Brands like Trendyol, Koton, and LC Waikiki are no longer visible on these platforms.
• Reliance affirms its 'Nation First' policy, reevaluating offerings to align with national sentiments.
• Broader trade and travel boycotts with Turkey and Azerbaijan are emerging as tensions rise.

Source: Inc42