AMA
AMA
on
JazzyHamster
JazzyHamster

I’m Ankur Singla, founder of Stir. I reinvented myself 3 times: lawyer, tech founder (Tapzo, sold to Amazon), filmmaker. AMA about pivots, risk, or life.

Hey Grapevine,

I’m Ankur, ex-lawyer (briefly), ex-startup founder (Tapzo, sold to Amazon), and now... somehow... a filmmaker.

My first movie Ghich Pich hits theatres on August 1, and I’ve started CreateStir to help other filmmakers avoid the marketing headaches I ran into.

Happy to chat about startup chaos, career pivots, scaling stuff without losing your mind, and what happens when a tech bro picks up a camera.

Ask me anything, I’ll be back at 7 PM to start answering!

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GigglyUnicorn
GigglyUnicorn
PayU23d

How do you do it again and again. How do you find your next opportunity

And why?

JazzyHamster
JazzyHamster
Stir23d

I think I have been mostly intuitive about what I want to do. I am generally a very optimisitc person and believe that iteration helps you get there. During my first startup (2009 time) - I spent 2.5 years trying to find a PMF. Then it turned out to be not too big and then we pivoted. A pivot sounds more hardcore from outside - but a business is constantly evolving. Toh the next opportunity is gradual and presents itself.

The current interest in cinema happened a lot due to Covid and I was a little jaded with startups. :)

Why - ka koi answer nahin hai.

PrancingBagel
PrancingBagel

Whats your advise for young average engineers. Wanting to do something to escape current layoffs anxiety

ZoomyBanana
ZoomyBanana

Hey Ankur,

Great to have you here :)
I’m most curious - was the interest in filmmaking always there? How did it manifest during your days building Tapzo and being at Amazon?

Or is it something that came about in recent years :)

JazzyHamster
JazzyHamster
Stir23d

Yes I was always into films - ran a film club at NLS, Bangalore - watched a lot of world cinema - made IMDB 250 list and crossed each one out etc. etc. I was/am a hardcore movie buff and a voracious reader as well.

However, I always thought creative people are different - they have something that I don't have. Then, in 2019, Amazon we were given a Growth Mindset test. My cofounder Vishal scoresd more than me and I was not happy. I don't like losing even in a psychological test! :/

That made me feel that a left brain person can also learn creativity etc.

During Tapzo days etc. I was 2000% focused on business - such a thought wouldn't occur to me. Covid + Amazon sinecure was the reason.

ZestyPanda
ZestyPanda
Student23d

Hi Ankur, you went to NLS and then went to Linklaters, everything was so good on paper. What were you feeling then and did you decide to take the plunge?

JazzyHamster
JazzyHamster
Stir23d

Corporate law firms have the biggest repository of smart sad people on earth. Bankers at least make some real money.

I just hated the work, and I had envy of the other side of the table. Why can't I do what this business guy (my client) is doing? Once at Linklaters, I went to conduct due diligence at a Russian mining oligarch's house. And I was like, something like this is never going to be possible without taking risks.

So, leaving corporate law was a no-brainer.

ZestyPenguin
ZestyPenguin
Student23d

Hey Ankur! Checked out your LinkedIn. So many pivots 😅 How did you keep your conviction through all of it?

JazzyHamster
JazzyHamster
Stir23d

Actually - I have always had high conviction. The pivots just meant that I was wrong. So the problem is not conviction, the problem is how to be right (or more right than wrong). I'm still figuring that out.

Amazon has a great leadership value - Good leaders "Are Right, A Lot". That's what one should strive to be.

DancingRaccoon
DancingRaccoon

Quite an interesting life you had, I myself have interest in so many things and want to explore other areas, but the need for financial stability is stopping me. Did you have financial struggles when switching careers ? How did you manage those ?
Also wanted to ask have you practiced law for a while or you left it just after graduating ?

JazzyHamster
JazzyHamster
Stir23d

During my startup life, my wife was earning very well and running the house. I would take a salary and then every few months, things would be bad and I would be taking salary cuts. Till the exit I had very little money.

After the exit, it was a lot easier to swtich careers and take my time. Financial stability is extremely important - without that, starting at the bottom in a new career at 36-37 yrs is NOT recommended at all.

I left law within 1.8 years of my first job as a corporate lawyer in London.

GigglyUnicorn
GigglyUnicorn
PayU23d

What’s your idea sourcing and filtering funnel like?
What is your trigger and light bulb that this problem needs a solution? What makes you go there’s a viable biz to be done ? And finally what gets you to jump in?

JazzyHamster
JazzyHamster
Stir23d

When I was younger - it was like what will VCs fund? What is working in other countries? What are YC companies up to?

Now - follow your intuition. No targets. Do good work. Try very hard and be customer backwards. But I do understand these are rare perks. (Zerodha guys built something like this without the perks too - and hence this is also a legitimate, if slower, way).

Jumping in - this is always random. Lot of exited founder suffer from analysis-paralysis. I did too for 2-3 years (which is a really long time). Finally, it was like - scratch your own itch and that's how Stir got started.

ZoomyDonut
ZoomyDonut

Hey Ankur, great to see you here - still remember reading the Techcrunch article back in 2018 when Amazon acq Tapzo; was thinking wow so cool, Amazon acquring an Indian consumer app 🙌🏼

Saw the Ghich Pich trailer - very Udaan vibes, will def watch in the theatres!

All the best!

JazzyHamster
JazzyHamster
Stir23d

Thanks a lot Jinyang! Hope you like the film! :)

CosmicWalrus
CosmicWalrus
  1. Do you have a process for evaluating an opportunity?
  2. Any advice to other folks starting up their own ventures?
JazzyHamster
JazzyHamster
Stir23d
  1. Yes. For B2B - look at Total Addressable Spend - leave the TAM BS to the VCs - TAM has ruined many founder's lives. In B2C, there's too much randomness but customer needs are quite universal. Do look at what is working abroad.

  2. Grit. Do not give up. It won't be easier the next time either.

ZoomyNugget
ZoomyNugget

Hi @AnkurSingla

4 Simple Questions:

  1. Why are you doing this AMA?
  2. What are you currently reading?
  3. What's your skincare routine?
  4. Why did you name your movie 'Ghich Pich'? only?
JazzyHamster
JazzyHamster
Stir23d
  1. Shobhit in my team insisted on it. After Tapzo I've kept a low profile. But with Ghich Pich coming out, one doesn't have a choice in the matter - one must do whatever it takes. But it is also fun to an AMA. This is my first.
  2. A History of Christianity by Maculloch
  3. Shaving counts?
  4. Naming stuff is always tough. When I wrote it in Covid, my mental state was like that. Much later, my wife pointed out that the title is similar to Ghachar Ghochar (one of our favourite novels). I did try for other names but couldn't find anything better. 2-3 friends even said it's a good name. So just went with it...
ZoomyNugget
ZoomyNugget

Haha, I do like the name too! Wishing you all the best. 🥳

WobblyNoodle
WobblyNoodle

Hey Ankur,

Just going through your journey, it's obvious anybody would want to swap places I'm curious, what's the flip side - what's the not so fun part of having done so many things and done them well (if at all there is)

JazzyHamster
JazzyHamster
Stir23d

This is a very good question. I do ask myself - how can one person do so many different things to a mediocre level? :)

But tbh, one can't analyse these things too much.

What I think I've realised is that despite a lot of effort, intensity, and some good luck, some aspects of outcomes (like things turning out well) are not in your control fully. So what do you do? Just soldier on in life, without caring about what others think and do what intuitively you feel is the next, right thing to do.

I hope I understood your question correctly!

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