CosmicTaco

HUL Seeks CCI Nod For Minimalist Acquisition

CosmicTaco · 2025-01-31T10:51:35.115327+05:30

- Hindustan Unilever (HUL) has applied for the Competition Commission of India’s approval to acquire D2C startup Minimalist for INR 2,670 Cr. - The acquisition includes a primary infusion of INR 45 Cr and an eventual complete takeover within two years. - Minimalist founders will continue operations for two years; the acquisition aligns with HUL’s beauty and wellbeing portfolio expansion. Source: [Inc42](https://inc42.com/buzz/hul-seeks-cci-nod-for-minimalist-acquisition/)

Hindustan Unilever (HUL) has applied for the Competition Commission of India’s approval to acquire D2C startup Minimalist for INR 2,670 Cr.
The acquisition includes a primary infusion of INR 45 Cr and an eventual complete takeover within two years.
Minimalist founders will continue operations for two years; the acquisition aligns with HUL’s beauty and wellbeing portfolio expansion.

Source: Inc42