Business Roles18mo
by SillyBiscuitMicrosoft
What do Growth professionals really do?
People with growth in your title, what do you actually do and how? What skills are needed?
QuirkyJellybean
Hot Take
Growth and performance marketers are just failed product managers. Debate.
21mo ago
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QuirkyNugget
Stealth21mo
That's like saying frontend developers are failed backend developers.
GroovyBoba
Some are, some like design and not be bothered with backend
QuirkyNugget
Stealth21mo
It's important to acknowledge that people need to find their calling. A very good frontend developer is just as valuable as a very good backend developer. Each can't survive without the other.
JumpyNoodle
Siply21mo
I have been both a performance marketer and a product manager. It was easier and faster for me to create an impact as a performance marketer than a product manager. Performance Marketers are profit centers (assuming they have P&L responsibilities) whereas Product managers are cost centers. From a company’s perspective, Marketers > PMs
GoofyCupcake
Stealth21mo
Two very different disciplines imo . If you're a digital first company you definitely need a good growth marketer for top of line and awareness. Performance marketing will always be important and has been for ages ever since the first ad came out. So yeah i think they are apples and oranges.
Hearing that a lot of product manager roles are being replaced with growth marketer+ product management.
GigglyNarwhal
Stealth21mo
Not true. Even though I have very little respect for most of the marketers out there, some industries do require a good growth and marketing team IMO. Word of mouth doesn't always work. In those companies, having a good marketing team can be a game changer.
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