CosmicTaco

Hermès: The Art of Luxury and Exclusivity

CosmicTaco · 2024-10-28T12:12:46.683671+05:30

- Hermès, a luxury brand with nearly 200 years of history, is known for its exclusivity and desirability. - Its handbags, particularly the Birkin and Kelly bags, are highly coveted and can fetch up to $100,000 on the resale market. - Despite a global luxury slowdown, Hermès continues to see impressive sales and growth, largely due to its strategy of scarcity. - The brand has a rich history, starting with high-quality harnesses and saddles for European royalty, and later moving into luxury goods. - Hermès faces challenges such as counterfeits, sustainability concerns, and a class action lawsuit accusing the company of forcing customers to spend thousands before being able to buy a Birkin. Source: [CNBC](https://youtu.be/0KaOX4BBJGg)

Hermès, a luxury brand with nearly 200 years of history, is known for its exclusivity and desirability.
Its handbags, particularly the Birkin and Kelly bags, are highly coveted and can fetch up to $100,000 on the resale market.
Despite a global luxury slowdown, Hermès continues to see impressive sales and growth, largely due to its strategy of scarcity.
The brand has a rich history, starting with high-quality harnesses and saddles for European royalty, and later moving into luxury goods.
Hermès faces challenges such as counterfeits, sustainability concerns, and a class action lawsuit accusing the company of forcing customers to spend thousands before being able to buy a Birkin.

Source: CNBC