CosmicTaco

Gukesh Sets New Endorsement Wave in Indian Chess

CosmicTaco · 2024-12-13T11:45:23.288176+05:30

- Gukesh, the youngest World Chess Champion, is set to revolutionize endorsements in India, becoming a new face for brands beyond cricket. - Sports talent managers predict long-term deals for Gukesh, potentially reaching up to Rs 60 lakh, highlighting his significant impact on the global stage. - The chess boom in India, marked by Olympiad victories, positions Gukesh and other young stars for lucrative sponsorships and brand collaborations. Source: [Moneycontrol](https://www.moneycontrol.com/sports/king-s-game-new-world-champion-gukesh-to-open-up-endorsement-market-for-chess-in-india-article-12889031.html)

Gukesh, the youngest World Chess Champion, is set to revolutionize endorsements in India, becoming a new face for brands beyond cricket.
Sports talent managers predict long-term deals for Gukesh, potentially reaching up to Rs 60 lakh, highlighting his significant impact on the global stage.
The chess boom in India, marked by Olympiad victories, positions Gukesh and other young stars for lucrative sponsorships and brand collaborations.

Source: Moneycontrol