Government to Penalize Ecommerce Players Violating Dark Pattern Norms

• The Indian government has received complaints about ecommerce companies violating dark pattern norms during festive season sales.
• The Central Consumer Protection Authority (CCPA) is investigating these complaints and will take action against violators.
• Dark patterns are deceptive design elements used by digital platforms to trick customers into making purchases.
• Last year, the government issued guidelines to regulate dark patterns and curb deceptive behaviour of ecommerce companies.
• This adds to the growing scrutiny of ecommerce platforms in India, with giants like Amazon and Flipkart already under investigation for alleged unfair trade practices.

Source: Inc42