CosmicTaco

Google's Legal Strategy Against Break-Up Threat

CosmicTaco · 2024-10-10T19:17:15.740526+05:30

- Google's legal team is preparing to counter the Department of Justice's (DoJ) potential sanctions, leveraging the timing and the thriving competition in search ads and AI. - The company plans to appeal the liability decision in mid-2025, potentially delaying any business impact for years. - Google argues that it faces stiff competition from new search advertising competitors like Amazon and TikTok, and AI start-ups like OpenAI and Perplexity. - The company suggests that forcing it to divest assets or share data could have negative consequences for American innovation and consumers. - Despite legal challenges, Wall Street's reaction has been calm, with Alphabet's shares falling only 1.5%. Source: [Financial Times](https://www.ft.com/content/5244f0fb-289c-4b1e-8f5a-180c31603637)

Google's legal team is preparing to counter the Department of Justice's (DoJ) potential sanctions, leveraging the timing and the thriving competition in search ads and AI.
The company plans to appeal the liability decision in mid-2025, potentially delaying any business impact for years.
Google argues that it faces stiff competition from new search advertising competitors like Amazon and TikTok, and AI start-ups like OpenAI and Perplexity.
The company suggests that forcing it to divest assets or share data could have negative consequences for American innovation and consumers.
Despite legal challenges, Wall Street's reaction has been calm, with Alphabet's shares falling only 1.5%.

Source: Financial Times