CosmicTaco

Good Glamm Group's Downfall: A Business in Crisis

CosmicTaco · 2025-02-05T10:48:56.585863+05:30

- The company's content-to-commerce strategy has failed, leading to operational and management turmoil, affecting acquired brands. - GGG is raising INR 150-250 Cr in equity funding but faces heavy debt of over INR 450 Cr. - Key leaders have exited, and the company is in talks to sell some acquired brands back to their original founders. Source: [Inc42](https://inc42.com/features/good-glamm-groups-bad-formula/)

The company's content-to-commerce strategy has failed, leading to operational and management turmoil, affecting acquired brands.
GGG is raising INR 150-250 Cr in equity funding but faces heavy debt of over INR 450 Cr.
Key leaders have exited, and the company is in talks to sell some acquired brands back to their original founders.

Source: Inc42