Dunzo - Great product, decent marketing but no business model
Reference: In all probability, Dunzo is going to shut shop or get acquired at dirt cheap valuation
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The point is selling in India is very difficult
Difficult but not impossible. Dunzo had right to win but they squandered every possible opportunity.
They could have gone into food delivery, could have cracker instant grocery delivery way before others, or could have strengthened B2B arm by becoming the preferred choice for last-mile delivery
Bottled all of these, shinny product takes you only this far !
Partially agree.. selling is difficult. But only in the beginning. If your product is decently good.. it sells itself after some time. Real difficult is getting profitable.
Why do you say it’s a great product ??
From a consumer perspective it has really great UI & UX, takes care of minute details, most of the works quite seem-less. Also, in most of user polls or based on feedback on social media or peer circle; the overall feedback seems quite positive. Obviously I have no idea of their backend or internal products/processes.
For a logistics startup, UX UI is the least important thing . For it to be sustainable focus has to be on operations product, routing algos, internal tools.
Else it will just burn money and fizzle out.
Along with the business model. They don't have a proper customer base either. India is not like USA where people live very far from shops. In most urban places (excluding IT parks) you will be able to find small general stores. The big middle class base actually tries to buy everything at one place, like Dmart. They were able to scale just because of VC overflow during and post pandemic.
True, and in this limited quick commerce space, we have well funded statues - Blinkit, Zepto and Swiggy Instamart
Well a bit opposite. Great use case, super marketing, pretty below average product quality and business operations. And yes, constant games of politics ;-)
The app isn't the product! The actual product is delivery service and honestly they suck at it. Used them to order medicines in Mumbai thrice and never delivered.
What product? Its a local courier service.