ZippyJellybean
ZippyJellybean

Dukaan laid off over 60 people

Ecommerce platform Dukaan has just laid off 60 people. Sudden move on Monday.

Is the platform struggling to get users and monetise? so much funding they have.

28mo ago
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GoofyWalrus
GoofyWalrus
Swiggy28mo

Seeing the tweets from their management team, i used to think they are such sorted company, they know what they are doing and treat their employees well and care for their learning/growth. I guess everything is just marketing in the end.

BouncyLlama
BouncyLlama

Capitalism eats culture for snacks everyday

SquishyUnicorn
SquishyUnicorn
Swiggy28mo

Same

ZippyKoala
ZippyKoala

Had a friend working there who left before the layoffs... He was quite critical of the company and specially the CTO. Used to say CTO is an average coder with God complex. Zero medium-long term planning. It's all bark, no bite. Not surprised about this news. All the best to those affected

JumpyPenguin
JumpyPenguin

Yeah..this is correct. I had done an internship there. The CTO only knows how to talk on podcasts and Twitter, and he is a terrible coder. Most of the tech people who are active on Twitter and bad coders.

JumpyPenguin
JumpyPenguin
  • actively posting (mostly shitposting)
ZestyDonut
ZestyDonut

Wasn’t this guy boosting about how he is delivering features on the go?

SquishyBurrito
SquishyBurrito

And how is that related with layoffs? 🤣

ZestyDonut
ZestyDonut

Itna dhol peet raha aur ye nahi pata kitne log chaiye barat me?

GoofyDonut
GoofyDonut

Their employees and founders lurk over here and on discord meanwhile 😅

GroovyBoba
GroovyBoba

What discord?

GoofyDonut
GoofyDonut

OG folks will know. Check grapevine’s Twitter

SillyCoconut
SillyCoconut

what the hell??!! Recently came across the podcast of Dukaan's CTO. Dude was pretty chill and the work culture and everything from the looks of his tweets seem to be pretty great. Like, revolutionizing Tech and everything. Dude looks are deceptive!!!!!

SquishyRaccoon
SquishyRaccoon
Tekion28mo

It’s called pulling off a deceptive facade.

BouncyPickle
BouncyPickle
Dukaan28mo

Everything you said is still true. Zero, littrally zero from product or engineering were part of this.

Its a shift in business where we will be focusing more on larger D2C brands and enterprises rather than small sellers and with that few teams had to go.

While its emotional, at the end of the day its business.

FluffyNugget
FluffyNugget
Plivo28mo

How much % is this?

ZippyJellybean
ZippyJellybean

No clue. Need to know total number. Could be like 300 member team, so 20%?

ZippyJellybean
ZippyJellybean

It was like 25-30% as per inc 42

JazzyPretzel
JazzyPretzel

Probably a restructuring of sorts. They seem to be doing well and some big brands have started leveraging their platform

ZoomyPickle
ZoomyPickle
PayTM28mo

They did a layoff mid last year as well, and one now. I guess all the Twitter publicity doesn't translate to sensible business decisions.

DizzyMuffin
DizzyMuffin
Google28mo

Sad

WigglyDonut
WigglyDonut

What else were you expecting 🙆🏽‍♂️ It is better to pick up a job with Popat Lal Gupta and Sons. At least they have a real revenue 💵 model

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Layoffs
by PerkyBiscuitUdaan

Another round layoffs from dukaan.

One of my friend works there. Told tech is going to be majorly affected. It will happen this week

Top comments
user

Their CEO is pretty mouthful on twitter shows that the leadership works with zero empathy.

user

Tough? Yes, necessary? Absolutely