WigglyBanana
WigglyBanana

Diageo just invested in Sober Gin (0% alcohol gin and whiskey)

Why it's interesting:

  • Diageo is on a spree of investing in 0% alcohol brands. in the US, drinking has gone down. Maybe they are preparing in advance in India. Or they just feel it's a good hedge strategy for future growth
  • The same founder owns Samsara and Sober (both amazing brand). Quite crazy!
  • I cannot for the life of me fathom why anybody drinks 0% alcohol gin or whiskey. If someone does, pls explain :p
Post image
12mo ago
Jobs
One interview, 1000+ job opportunities
Take a 10-min AI interview to qualify for numerous real jobs auto-matched to your profile 🔑
+322 new users this month
No comments yet

You're early. There are no comments yet.

Be the first to comment.

Discover more
Curated from across
Misc
Misc18mo
by PerkyBiscuitAccenture

Alcohol Connoisseurs

What are some of the best liquor/alcohol drinks that you have tasted? I am looking to stock up as some onsite trips are coming up. I don't drink much but like to have a collection for special occasions. Please suggest something that you ...