Consumer Brands Face Sales Slowdown Amid Funding Constraints

• Honasa Consumer, housing Mamaearth, reported a net loss of Rs 19 crore in Q2 2024 due to distribution model changes.
• The company is focusing on strengthening offline GTM capabilities and bringing Mamaearth back on a growth trajector...

• Nearly 150-200 direct-to-consumer (D2C) brands have entered offline retail channels and quick-commerce platforms over the past 2 years.
• Since 2016, over 600 D2C brands have launched, receiving more than US$ 4 billion in investment o...

• Shampoo sales see surge in smaller pack sizes
• Noodle consumption declines amid economic pressures
• Clothing purchases decrease as consumers tighten budgets
• FMCG companies adapt to changing consumer preferences
• Experts cite i...

-Online brands are expanding offline to achieve scale -Late stage startups are gearing towards profitability earlier than planned -Biz models built on behavior during Covid are struggling (like edtech) -Startups which got funded due t...