Biggest challenge for the current Generation: Real Content v/s Hidden Marketing
Geniuses behind marketing agencies are working day and night to push products into our minds
Day by day it's becoming difficult to judge which content is real and which one is pushing products onto us.
Anything that you read on the internet is highly likely a hidden marketing content.
That twitter/Instagram post, that twitter/Instagram complaint, that meme..... everything has product marketing hidden now.
Your favourite actor/sportsperson is a product of multiple marketing stunts. (e.g Virat Kohli is the biggest one). Every single thing they do on screen is choreographed.
I'm glad I'm able to segregate both and don't indulge in the hidden marketing, are you ?
One interview, 1000+ job opportunities
Take a 10-min AI interview to qualify for numerous real jobs auto-matched to your profile 🔑
Absolutely, the algorithms are becoming highly optimized to promote content that aligns with our interests, which often includes hidden marketing. This makes it harder to segregate both, as the algorithm serves us what it thinks we want, often blending genuine posts with sponsored ones.
Even with subtle product placements in memes and viral trends, brands have found ways to blend ads into content. TVF is a solid example.