CosmicTaco
BigBasket to completely pivot to quick commerce
- BigBasket plans to pivot entirely to quick commerce, offering only 10-30 minute deliveries
- Move aims to capitalize on growing 10-15 minute grocery delivery market
- BB Now already contributes over 50% of BigBasket's total revenue
- Company targeting $1.5 billion in sales this fiscal year, with quick commerce expected to make up 60%
- Shift comes as BigBasket eyes IPO in 2025 and aims for profitability
Source: Entrackr
11mo ago
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ZippyBoba
Flipkart11mo
Big basket can have a significant edge here. There are already present in 2 tier cities and have a fair understanding of demand in these cities...which the competitors don't.
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