Any email Marketing Experts here?

Wondering how accurate tools like hubspot, send grid mailchimp etc calculate open rates?

18mo ago

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SnoozyPotato

Stealth18mo

Then use postmark, little expensive but bang on data

SqueakyBagel

Quizizz18mo

Does it also auto apply utms on links, in case you are aware?

SnoozyPotato

Stealth18mo

Don’t remember used it long back in one of the place I worked

FloatingMochi

Hubspot18mo

I work at Hubspot and Hubspot is more accurate as compared to mass marketing tool like mail chimp

SqueakyBagel

Quizizz18mo

I love Hubspot🙌

FloatingMochi

Hubspot18mo

Are you looking to implement it in your organisation or for some freelancing aspect?

SquishyCupcake

Stealth18mo

Have used all 3...the native email provider has the most accurate results. Data varies slightly when u integrate them with each other.

PrancingBurrito

Stealth18mo

Can you please elaborate a bit more?

SqueakyBagel

Quizizz18mo

I did a random test today found that 20% of Open rate from sendgrid is fake, these are not machine opens. Although the sample size was less than 100 but the i question their accuracy.

SnoozyPotato

Stealth18mo

100%, its a pretty basic and simple solved technology in 2024, the mails are sent with a tracker. The moment email is opened the backend is notified about the evnt