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Amazon India Slashes Fees to Boost Seller Growth

  • Amazon India announces zero referral fees on over 1.2 crore products priced below ₹300, effective April 7, 2025.
  • The initiative aims to support small businesses and enhance seller growth on the platform.
  • Shipping rates for external fulfilment services like Easy Ship and Seller Flex reduced to ₹65 from ₹77.
  • Handling fees for lightweight items under 1 kg reduced by up to ₹17, benefiting sellers.
  • Over 1.6 million sellers on Amazon India stand to gain from these changes, enabling more competitive offers and wider selection.

Source: Moneycontrol, The Hindu

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